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New Dash Hudson and NielsenIQ study shows consistent monthly average growth of 116% in US TikTok Shop beauty sales from April through November.
February 28, 2024
By: Christine Esposito
Editor-in-Chief
US adults reported to spend a total of 4.43 billion minutes per day on TikTok this year –– a 5x increase since 2019. This dramatic rise provides a unique opportunity for brands to reach a wide audience and bring them down the funnel to conversion, according to new a study from NielsenIQ (NIQ) and social media management platform Dash Hudson. “TikTok Shop, a global powerhouse in beauty retail, has already achieved remarkable success worldwide. It ranks as the No. 2 personal care ecommerc...
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